Being Head of Digital Marketing at Pause video was to mainly amplify them online. The domain is just doing social media marketing. Then I expande
Being Head of Digital Marketing at Pause video was to mainly amplify them online.
The domain is just doing social media marketing. Then I expanded it and made it more online marketing.
Then I expanded it and made it more online marketing. We specialize in social media and community management.
Curating content from mainly TVs. but yes, that was our biggest driver of content and building a huge audience.
One of the biggest achievements that I would say I’ve had is building a sustainable, functional, interactive audience through engagement. sustainable, functional, interactive audience through engagement.
Mainly we really well, I cannot have had streaming capability on social media, especially Facebook, and YouTube back in the day. But then we pulled off. So we build audiences mainly on Facebook.
Becoming the most followed media Facebook account and then getting big on Twitter, which was one of my biggest focuses, and one of my biggest KPI.
So building a media brand on Twitter was a very big thing because I’m in news and media. So we break news on that platform.
Another thing that I would mention is we became more analytical and data-driven. Most of our decisions online were based on data that is coming from our audiences.
Those are things I would mention as having been key right now to elevating me where I’ve been.
1 am well practiced, well trained, well mentored. I’ve had exchange programs with almost all the media partners. Want to mention the Daily because I’ve been very good to me.
I managed to go to Borne Germany in 2018 to do a social media week whereby I shared ideas from Africa. Another achievement I would say I’ve been has managed to practice overall 360 marketing. That is brand personal branding for talent on your talent management.
We were in a room with people from Zimbabwe, the UK, Germany, Sara, Ghana, Nigeria, you name it. So we managed to build an ecosystem of content distribution.
The other thing I’ve been keen on or crucially doing is collaborating with our partners and sharing their content on our social media platforms and on our websites.
Campaigns like AfriMax DW, Eco Africa, videos for Shaka sali West Jamaica for example, and creating this content online. I have managed to digitize the company even before this digitization campaign or transformation campaign that we are on.
Our talents have understood how to use social media. They’ve understood how to use video.
Should the video be relevant online and ensureits engagement over numbers and reach?
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