In a bid to promote cleanliness and domestic tourism, former Miss Tourism Uganda winners have spearheaded the "Let the Pearl Shine" campaign, an annua
In a bid to promote cleanliness and domestic tourism, former Miss Tourism Uganda winners have spearheaded the “Let the Pearl Shine” campaign, an annual initiative aimed at beautifying Uganda’s cities and discouraging littering.
This year’s campaign, organized by Mr. Ivan Lugya, the project coordinator for Miss Tourism, has emphasized the importance of exploring Uganda’s tourism destinations while advocating for a cleaner environment. Lugya emphasized the need for Ugandans to rediscover and appreciate their country’s natural and cultural heritage, urging visits to attractions like the Uganda Museum and the Zoo.
Kicking off from the iconic Independence Monument in Kampala, the Miss Tourism team embarked on a day-long cleaning spree, targeting bustling areas such as bus terminals, markets, and taxi parks. Locations cleaned included Owino market, Kisseka, Kisenyi, and various bus terminals hosting link buses and coaches.
Since its inception, the campaign has expanded its reach to different regions across Uganda, including Buganda, Tooro, Kigezi, Bunyoro, Teso, Rwenzori, Northern Uganda, and Ankole, spreading the message of sanitation and domestic tourism awareness.

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