Next Media Launch New Campaign “Beera Steady”

Earlier today Next Media together with Uganda Communications Commission (UCC), MTN Uganda, Bank of Uganda,   Equity Bank Uganda, Uganda Bankers Association, and the Ministry of ICT and National Guidance launched new a campaign called Beera Steady. 

The new campaign Beera Steady is aimed at encouraging Ugandans to get used to digital money with requisite knowledge on how to safeguard their money from fraudsters.

Addressing the guests and media today at the launch held at Next Media Park was the Next Media CEO Kin Kariisa said that the future of business is in digital and the sooner the Ugandan business community understands and appreciates this, the quicker they will adapt to modern-day demands  

He also added saying that while business is increasingly going digital, the common man is yet to be equipped with skills and knowledge on how to protect their investments or avoid being duped. 

According to MTN Uganda CEO Sylvia Mulinge said that as Uganda’s most widespread telecom with the largest customer base, fighting online fraud is a top priority. She welcomed the campaign of not just getting Ugandans to adopt a digital-first business approach but also educating them on how to avoid traps set by unscrupulous people online.

UCC’s Irene Kaggwa Ssewankambo said the Beera Steady campaign is part of their initiatives to bring Ugandans up to speed on the benefits and perils that they may face as they transition into digital business life. She pledged full support for the campaign that empowers Ugandans to take ownership of their digital footprint which will help economically develop the country. 

The Beera Steady campaign attracted a wide array of stakeholders in the business community. 

Closing of the launch, Minister for ICT and National Guidance and Guest of honor at the Beera Steady launch Dr. Chris Baryomunsi, pledged the government’s support to the campaign, “I want to pledge that we shall give full support and work together for the success of the campaign.”